CV

Professional Summary

Data-focused technology and analytics professional with over 15 years' experience delivering business intelligence, data analysis, and digital transformation solutions across retail and not-for-profit sectors, including 6 years of hands-on experience designing and delivering solutions using Power BI. Proven at translating complex business challenges into clear, actionable insights through well-designed data models, dashboards, and analytical reporting.

Combining strategic leadership with hands-on technical expertise, I have designed and delivered end-to-end data and BI solutions spanning data integration, modelling, and visualisation while working closely with stakeholders to define reporting requirements and ensure insights directly support operational and executive decision-making.

Now seeking a role focused squarely within the data and analytics space, I am passionate about using data storytelling, visualisation, and robust analytical practices to influence business performance and enable smarter, evidence-based decisions.

Core Data and BI Skills

Analytics & BI Tools

  • Power BI (data modelling, DAX, Power Query, dataflows)
  • Excel (Power Pivot, advanced analytics)
  • Python (Pandas, API ingestion, cleaning, automation)
  • SQL (PostgreSQL, T-SQL, building queries/views)

Data Engineering & Architecture

  • ELT pipelines
  • Azure (Azure Data Factory, Azure Functions, Azure Storage, Key Vault)
  • Data modelling (star schema, dimensional modelling)
  • Data warehouse concepts
  • API integration & automation

Business & Reporting

  • KPI design, dashboard development
  • Data governance & data quality improvement
  • Forecasting and statistical analysis

Other

  • CI/CD
  • Git / GitHub
  • Agile & Scrum methodologies
  • Requirements gathering & process mapping
  • Documentation & technical writing
  • Testing & validation
  • Stakeholder management & cross-functional collaboration

Professional Experience

Career break & transition (November 2025 – Current)

After delivering a large in-house transformation programme, I took a planned career break to upskill and transition into a dedicated data and business intelligence role.

During this period, I have focused on deepening my hands-on data and BI capabilities and building this public portfolio of end-to-end analytics projects, demonstrating data ingestion, transformation, modelling, and visualisation using industry-standard patterns.

My technical focus areas have included Azure, SQL, Python, and Power BI, while also gaining exposure to other popular technologies such as Databricks and Tableau.

Technology Director – Charles Clinkard (April 2018 – November 2025)

Whilst leading IT, Software Engineering and Data Science teams, I remained hands-on with business intelligence and analytics, acting as the technical owner of a Power BI transformation and associated data initiatives for the past 6 years that delivered:

  • End-to-end ETL pipelines integrating ERP and internal operational systems to support analytics and reporting use cases
  • Migration from SAP Business Objects to Power BI, enabling improved self-service analytics and faster, insight-driven decision-making
  • Developed semantic data models across retail, product, HR, marketing and IT domains, ensuring consistent metrics and trusted KPIs
  • Board-level Power BI application designed to surface key trends, risks and performance drivers for senior leadership
  • Detailed evaluation of business and executive reporting requirements, translating stakeholder needs into analytical dashboards and reports
  • Establishment data standards and user training to improve adoption, data quality and analytical maturity
  • Multiple large-scale data migrations, modernising legacy platforms and improving data accessibility, reliability and performance

Multichannel Development Manager – Charles Clinkard (October 2012 – April 2018)

Led the evolution of the company's e-commerce and omnichannel operations, with a strong emphasis on data capture, customer analytics, and reporting to support commercial growth.

  • Implemented order management and in-store ordering systems integrating with ERP data for unified reporting.
  • Designed and delivered customer loyalty systems capturing data on over 50% of retail sales.
  • Introduced digital dashboards and performance reporting to track online conversion and marketing ROI.
  • Drove personalisation initiatives that doubled online sales to over £10m annually.

Trustee & Technology Advisor (Data & BI) – St Oswald's Hospice (June 2022 – January 2024)

Advised the Board and IT leadership on business intelligence strategy, data governance, and analytics capability through the Technology & BI Steering Committee.

  • Supported the development of a modern BI roadmap using Power BI and data warehouse principles.
  • Guided recruitment and capability building for data analytics roles.
  • Helped define KPIs and establish a foundation for data maturity and governance.

Project / Account Manager – Aurora Commerce (April 2011 – October 2012)

Managed e-commerce redesigns and migrations for major retail clients (including JD Group brands), coordinating integrations, development, and delivery with cross-functional teams.

  • Delivered data integration and performance reporting improvements for multiple retail systems.
  • Oversaw end-to-end project delivery, ensuring alignment between technical solutions and business goals.

E-Commerce Manager – Officers Club (June 2009 – March 2011)

Established and scaled a new e-commerce department, introducing data-driven performance monitoring and customer analytics to optimise trading and marketing efforts.

  • Delivered a tenfold increase in online revenue within the first year.
  • Implemented dashboards for daily sales, stock, and customer trends.

Owner – GB Web Solutions (January 2005 – November 2006)

Founded and operated a small web development business, delivering data-backed e-commerce and analytics solutions for SMEs and local organisations.

Education

Northumbria University – Internet Technology (2003 – 2005)

Newcastle College – Computing and ICT Support (2001 – 2003)